Bringing McLaren Chicago’s storefront online

The inventory spans branded apparel, vehicle accessories, and performance parts, each with its own browsing behavior and purchase expectations.

We designed and built the site architecture, navigation model, and UX framework to support a product range that serves both the casual fan and the dedicated owner.

McLaren's global brand system sets an exacting visual standard, and every design decision had to meet it.

We translated their guidelines into a fully functional commerce UI, adapting typography, color, spacing, and photography treatments into responsive templates that perform across every screen size.

Each product page was designed to get out of the way and let the merchandise sell itself.

Clean layouts, variant selection, and a fast path from browsing to cart keep the experience focused, matching the precision customers expect from the brand.

The platform serves more than fans shopping for apparel.

McLaren Chicago's service team uses it to sell parts and accessories directly to owners, so it works behind the counter as much as it does out front.

McLaren Chicago's retail is live, built to the standard the name carries everywhere.

Espyus designed and developed the whole platform, one team from first pixel to launch, keeping McLaren's precision for the fan and the service floor alike.