McLaren
McLaren Chicago wanted to bring their apparel, parts, and accessories retail operation online. We designed and built the commerce platform from the ground up.
From visual design through to development and launch, we built a commerce platform purpose-built for McLaren Chicago's retail business.
Engineering Excellence. Digital Precision.
The inventory spans branded apparel, vehicle accessories, and performance parts, each with different browsing behaviors and purchase expectations. We built the site architecture, navigation model, and UX framework to support a product range that serves both casual fans and dedicated owners.
Crafting the Digital Experience.
Working within McLaren's global brand system meant every design decision had to meet an exacting visual standard. We translated their guidelines into a fully functional commerce UI, adapting typography, color, spacing, and photography treatments into responsive templates built to perform across every screen size.
Speed in Every Frame.
Each product page was designed to get out of the way and let the merchandise sell itself. Clean layouts, variant selection, and a frictionless path from browsing to cart keep the experience fast and focused, matching the precision customers expect from the brand.
Each product page was designed to get out of the way and let the merchandise sell itself. Clean layouts, variant selection, and a frictionless path from browsing to cart keep the experience fast and focused, matching the precision customers expect from the brand.
Driving the Details.
The commerce platform doesn't just serve fans shopping for apparel. McLaren Chicago's service team uses it to sell parts and accessories directly to owners, making the shop a working tool for the dealership as much as a storefront for customers.
Seamless Performance Shopping.
Measurable Performance
We took McLaren Chicago's retail operation from zero digital presence to a fully operational ecommerce platform, designed and developed to the standard the brand sets globally.
Measurable Performance
Impact
We took McLaren Chicago's retail operation from zero digital presence to a fully operational ecommerce platform, designed and developed to the standard the brand sets globally.
Custom page templates designed and developed
Products launched across 5 categories
Audiences served from one platform
The Plaza
Reimagining retail for a modern audience. Creating a digital flagship that reflects heritage and playfulness.
