Hearts On Fire
Hearts On Fire asked us to reimagine its brand experience for a new generation of consumers. Known as the world's most perfectly cut diamond, the brand needed a digital presence that matched the precision and brilliance of its product while connecting with modern audiences who value both craftsmanship and experience.
Creating a digital flagship worthy of the world's most perfectly cut diamond. We partnered with Hearts On Fire to elevate the brand and rebuild their global ecommerce experience with a product mindset.
Perfect Cut. Perfect Experience.
Taking a product-based approach to ecommerce, we audited the existing experience across UX, content, and technology to find the biggest opportunities.
From there, we established the information architecture, UX framework, and brand direction that guided every decision downstream.
Where education meets commerce.
A luxury customer isn't just shopping. They're learning, comparing, building confidence. We shaped the content strategy and navigation to educate customers on what makes a Hearts On Fire diamond different, introducing editorial opportunities at key moments in the shopping journey without disrupting the path to purchase.
Brilliance in every frame.
Every visual asset was directed to capture the signature of light that defines Hearts On Fire diamonds. From product photography to mobile content pages, the visual language was shaped to feel consistent across every touchpoint, reinforcing the craftsmanship at every scroll.
Every visual asset was directed to capture the signature of light that defines Hearts On Fire diamonds. From product photography to mobile content pages, the visual language was shaped to feel consistent across every touchpoint, reinforcing the craftsmanship at every scroll.
From discovery to decision, by design.
The ecommerce experience guides customers from discovery to purchase with intention at every step. Region and language-specific personalization ensures a tailored shopping experience across all six markets, with navigation designed to surface signature collections and gift edits without friction.
From collection browsing to checkout, every touchpoint was designed to maintain ecommerce best practices while honoring the weight of the purchase.
Performance by design. Longevity by practice.
Each product detail page was shaped to balance editorial storytelling with the tools that increase conversion, giving customers the confidence to move from browsing to buying through rich imagery, contextual content, and clear purchase paths.
A global ecommerce platform doesn't end at launch. Behind every campaign, seasonal push, and collection drop is a cycle of design updates, development, content production, and stakeholder review that keeps the platform performing.
Measurable Brilliance
Over the course of our partnership, we helped reshape how Hearts On Fire shows up digitally across six global markets, with a commerce platform designed and developed for scale.
Measurable Brilliance
Impact
Over the course of our partnership, we helped reshape how Hearts On Fire shows up digitally across six global markets, with a commerce platform designed and developed for scale.
Global regions supported with localized commerce experiences
Million product variants managed across a unified platform
Thousand monthly website visitors
McLaren
Reimagining retail for a modern audience. Creating a digital flagship that reflects heritage and playfulness.
